It’s Q4, the make-or-break moment for performance advertisers.Â
On Snapchat, those opportunities are big this season. 88% of Snapchatters say they love to shop, and they outspend users on other platforms across key categories such as apparel and beauty, creating a unique, high-intent environment that drives efficiency and results.¹
Lock in efficiency early: October CPMs can run up to 70% lower than Black Friday-Cyber Monday weekend, giving you more reach before costs spike.2
Ride the conversion wave: Conversions surge +150% from early November into Cyber Monday, learn how to turn that lift into measurable ROAS.3
Capture high-value shoppers: 45% of Snapchatters plan to spend more this season, see how to convert these big spenders into lasting growth.4
Proof in action: Javvy Coffee cut customer acquisition cost (CAC) by 42% and boosted purchases 318%, using tactics we’ll cover in this session.5
¹ National Research Group, Snapchat E-Commerce Attitudes and Behaviors Across the Purchase Journey, 2024.
2 Snap Inc., Internal Data, H2 2024. Average CPM and Cost per Click among Retail/CPG advertisers only.Â
3 Snap Inc., Internal data, Oct 1-Dec 31, 2024.
4Â 2025 Suzy Study Commissioned by Snap Inc.
5 Javvy Coffee Uses 7-0 Optimization to Reduce Costs, Snapchat for Business.
